EVOLUTION FRESH
From 2012-2015 I was a part of a scrappy, passionate, juice-fueled team of marketers and creatives. We crafted creative strategy and content with the same care as a fresh blended, micro nutrient packed, cold-pressed juice.
I fell in love with produce sourcing stories while leading a project to get the Evolution Fresh line of Juices Non-GMO verified. This experiance became the foundation for the brand's ingredient-forward storytelling approach.
Creative Strategy Amy Seberger. Research and Copywriting Heather Peteroy. Website EvolutionFresh.com created with We Like Small.
Sprouting up around the product pages of Evolution Fresh are these Produce Fun Facts.
Creative Strategy Amy Seberger. Research and Copywriting Heather Peteroy. Website EvolutionFresh.com created with We Like Small.
The cost of a juicer should never keep you from enjoying glorious, fresh green juice. The sponsored article "Juice Without A Juicer," became the most shared sponsored post MindBodyGreen had published to date.
Concept, Copywriting and Photography Heather Peteroy. Click above for the full Green Juice Article .
Unless you are a foodie or a health nut, talking about fresh produce can be kind of boring. Dear Produce was a series of tweets meant to brighten up your feed and bring some whimsey to your everyday ingredient cornucopia.
Concept and Copywriting Heather Peteroy
The Evolution Fresh blog "The Almanac" is chockfull of helpful tips and delicious ingredients. This recipe came from one of our team's favorite morning routine.
Recipe and Concept Darlene Yang Copywriting and Photography Heather Peteroy